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Four Points entrepreneur launches mobile gaming company

February 14, 2008 by Lynette Haaland, Four Points News, HillCountryNews.com

A Four Points entrepreneur has launched a mobile video game theater company and is ramping up a nationwide franchise program.

Steiner Ranch resident David Pikoff rolled out Games2U LLC last month. Games2U is a company that will take the latest video games to any location in any weather conditions.

“At this stage we are in discussions with a lot of groups which will probably result in 30 to 50 franchised units on the road,” said Pikoff, who co-founded the company with his brother Stuart.

The Games2U customized trailer is filled with state-of-the-art electronics, including multiple 50-inch flat-screen HDTV displays and enhanced surround sound. Outside the trailer will be three systems: Xbox 360, Nintendo Wii and Sony PlayStation 3.

Up to 24 people can play the latest racing, sports and first-person shooter games simultaneously. The trailer seats up to 16 players on the inside, while the outside area handles up to eight.

Games2U is working with Franchise Edge, a franchise development company based in Tampa, Fla.

“Of the 60 or 80 deals we've seen in the last 18 months - this is it,” said Paul Samson, founder and president of Franchise Edge. “To say we're excited is probably an understatement.”

Samson thinks Games2U will create an industry inside of the gaming industry. “This is truly a breakthrough,” he said.

Birthday parties are the primary target. “It's a fresh alternative to the bounce house pizza party,” Pikoff said. But, they also want to tap the corporate market and other types of events like family reunions. The games are for all ages and skill levels.

In general, a two-hour party is lot of bookings for February and March including an event at Dell Inc.

The Pikoffs own the first Games2U mobile theater and five more are in production. Production takes roughly 90 days.

The company has developed a comprehensive franchise program that includes a low startup cost between $150,000 and $180,000. It requires no construction or storefront and creates immediate income, Pikoff said. He refers to it as a “business in a box.”

“We are currently working with prospective franchisees in over a dozen different states,” Pikoff said. They have 15 or so meetings with potential franchisees lined up this month. There has been demand in Massachusetts, Florida, California and a lot of interest in Texas, he added.

Games2U is Pikoff's full-time career right now. He was a residential real estate developer for the last five years and prior to that had a telecommunications company for a number of years. His brother Stuart lives in Scottsdale, Ariz., and left his corporate job of 15 years to do Games2U full time.

Pikoff and his brother had been wanting to start a business together for several years and they looked for something fun and exciting. For a year they researched many different opportunities across the country.

They came across a few mom-and-pop companies similar in nature but much smaller “that we used for inspiration, but none like this,” Pikoff said.

“The whole point of this business is to create fun,” he said.