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Franchising Hot Spots

January 1, 2009 by By Sara Wilson, Entrepreneur Magazine - January 2009

Entrepreneur Magazine Franchise 500® Award

Which franchise categories hold the most promise for 2009? We break it down and give you the first look.

The world of franchising is as dynamic as ever. Every year, new franchise concepts emerge, existing ones expand and opportunities abound for individuals interested in getting into business for themselves via franchising. The constant ebb and flow of franchising keeps us riveted year after year as we study the patterns revealed through our surveys and rankings. This year, we've uncovered eight franchising categories that hold promise for 2009. So sit down and hold on as we take a closer look at our top picks.

Party/event-related services: In troubled times, perhaps the best remedy is to throw in some fun and games. Franchises specializing in party entertainment and event planning are experiencing good times despite the down economy. Elite Trice, 34, and Benjamin Garland, 28, opened their Games2U franchise in Phoenix this past September and hit the ground running. By their first week in business, their franchise, which specializes in providing video game entertainment at corporate events, birthday parties and fundraisers, had already booked 78 events. "People will always spend money on entertainment, even in a down economy, especially when their children or charities are involved," says Trice, who plans to buy two more locations this year and projects year-end sales of $500,000.