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SOUTH SHORE ENTREPRENEUR: Hull man's Games2U franchise offers rolling parties for kids

June 4, 2013 by Maureen McCarthy: Patriot Ledger

Eight-year-old Matthew Brown of Cohasset had a really cool birthday. He and his friends, nearly two dozen of them, played high-tech laser tag, tumbled in life-size hamster balls, played Guitar Hero and Madden Football games in a video gaming theater and tussled with one another during a game of outdoor dodgeball. 


Matthew and his buddies kicked up their gaming shoes in the backyard of Matthew’s Cohasset home courtesy of the interactive mobile entertainment company Games2U of Hull.“


(Matthew) had big smile on his face with all his buddies around him. ... They were all sweaty, running and playing,” said Matthew’s mother, Christina Brown.


The Games2U parent company was founded in 2007 and is headquartered in Austin, Texas. Since its inception, the business has grown to more than 140 franchises in 28 states including the Greater Boston unit owned and operated by longtime real estate developer and kid at heart Mark Milton, 50, of Hull.


“I have never had a business where you can actually bring smiles to people’s faces. That’s what we do,” said Milton. “You don’t get that with too many other jobs.


”Milton’s operation includes a Games2U pickup truck with a 16-foot trailer and a Mercedes Sprinter van.


Games2U offers a mobile video game theater supported by a surround-sound audio system, laser light effects and fog machines.


A one-hour session starts at $299.Milton is the sole owner of the Greater Boston franchise and has provided 677 events since he launched the business in 2010. He has six employees.


“We want to get bigger, hire more staff and serve more people,” he said.