In The News

Articles and Videos Featuring Games2U In the National and Local Press

Games2U is getting a lot of attention! Read all about Games2U as reported by local and national media.

Recent Headlines

Unique franchise gives fun spin to serious business

April 29, 2009 by By KAYLEIGH KULP -

Cathy Rogers and Loren Willcock had found "the one."

After months of searching, the mother and son team found their dream business on the Web.

What hooked them?

A big, flashy van with four huge, flat-screen televisions on the inside and out for playing video games (equipped for 12 on the inside and eight outside). There was a strobe light inside and a setup for laser tag bunkers and an inflatable ball that allows kids to get inside and roll around like hamsters. There was even a satellite on top of the van to allow participants to watch sports games, whether parked in the middle of the woods or by the river. Willcock had always been an avid gamer. It would be a smash hit in the metropolitan Washington, D.C. area, they thought. It was love at first sight.

Mobile Video Game Business Catching Steam in Savannah

April 26, 2009 by By TUQUYEN MACH - WSAV

With the bad economy, many businesses are struggling to survive and some have had to shut their doors.

But one Savannah man has turned the economic recession into a unique opportunity. He’s using video games in his new business.

Mobile game room available for Tampa area parties

April 23, 2009 by By NEIL JOHNSON - The Tampa Tribune

TAMPA - Parents struggling with how to top the last birthday party their friends threw have something besides clowns, pizza or bounce houses to grab top honors in the neighborhood competition.

A van or trailer packed with high-definition televisions and the latest in video game consoles and sound systems can roll up to your house in a mobile game parlor for your next shindig.

The van or trailer can handle a dozen or more players, and in good weather another eight can play games on screens outside the van.

In addition to the video games, the company will set up a laser tag game indoors or outdoors.

Big Island Woman Buys Mobile Video Game, Laser Tag Franchise

April 10, 2009 by Pacific Business News

A Hilo woman has bought the Hawaii franchise rights for Games2U, a mobile video game theater and laser tag system.

The mobile theater - a truck combined with a solid-walled trailer - can be rented for children's parties.  It's equipped with flat screens and video game consoles to accommodate 16 players inside and another eight outside.

"Kids are tired of going to a bowling alley or roller skating for their birthdays, said franchise owner Paula Thorne, who expects to receive her outfitted truck today.

Games2U parties typically cost $199 an hour.

The 2-year-old Texas-based company says franchisees invest at least $93,000, which includes a $35,000 franchise fee and the outfitted truck.  Franchisees also pay a 6-percent royalty on revenues.


April 9, 2009 by By DONNA HARRIS - Sun Herald

Bailey and his wife, Lynne, launched the state’s first Games2U franchise April 1. They’ve already received requests from New Orleans to Mobile for an appearance of their mobile video game theater that offers at-your-doorstep video games and laser tag.

Twenty gamers can play, either together or separately, while surrounded with stereo sound, laser lights and smoke. “It’s like being at a rock concert,” Kelly Bailey said. “It’s the coolest thing you’ve ever seen.”

The Baileys said they fell in love with the Coast in 2005 when Kelly was transferred to Keesler Air Force Base. The reservist works in airplane maintenance on the base, and researched on the Internet for a family-oriented franchise they could purchase.

When he showed Collin the video on the company’s site, his son’s excitement confirmed his decision to buy into the mobile video game franchise.

Huntington Beach Resident Opens Games2U

April 7, 2009 by Huntington Beach News

The days of having an average, run-of-the-mill birthday party are over for Orange County-area kids. Games2U, a mobile video game theater, is rolling into town and is poised to fill a major void in the multi-billion dollar party segment.

Basically, this is the coolest new thing out there – a giant truck pulls up to your house and throws a “rock star” birthday party or other event for kids where they can play Guitar Hero, X Box and Wii for hours all linked up together and against each other. This is the first Games2U in all of California and it just opened a month ago.

Games2U Open

April 5, 2009 by Advocate business staff

Baton Rouge has gotten a franchise of Savannah, Ga.-based Games2U, which offers a van and/or tractor-trailer outfitted with game consoles and indoor and outdoor flat-panel televisions for children’s parties.

Teri Jackson opened the franchise, with a Mercedes van with three xBox’s inside and two Wii’s outside.
The van rents for parties for $199 an hour or $299 for two hours, but Jackson said the packages can be customized. Her franchise also offers an outdoor day and night laser tag setup. 
Games2U said it hopes to establish as many as five franchises in Baton Rouge

A new kind of Birthday Party

April 1, 2009 by By Christina Rowland - Southlake Times

Planning birthday parties can be a parent’s nightmare. What can you possibly do with 10 to 15 kids to keep them entertained for a couple hours?

Tobin Osterberg has a fourth-grade daughter, Faith, that loves to play laser tag.

In previous years, for Faith’s birthday, the family has done such things as go to Main Event, another venue that provides video games and laser tag for children’s birthday parties.

Games2U offers party packages to fit every budget. Prices vary for the parties, depending on if a person wants just games or games and laser tag. One activity costs $199 for two hours and both activities cost $349 for the full two hours.

Grizzle does this as a night and weekend job. He was looking for a business venture that he could one day leave his full time job for. His requirements for a business venture were simple: one was to be able to work with children and the other was to have no permanent overhead cost, such as rent.

Grizzle said the best part of his job is the initial reaction from children when he pulls up to a party.

Games2U rallies franchisees to grow fast

March 28, 2009 by Austin Business Journal - by Christopher Calnan ABJ Staff

In less than two years, a couple of local brothers have amassed a novel video game businesses that stretches through 12 states and 32 franchises.

David and Stuart Pikoff, the founders of children’s party service Games2U LLC, have reduced the startup cost by developing a lower-end portable game room and vehicle for its operators.

The startup cost is $85,000 for franchisees who use a cost-cutting approach that includes an inflatable game room instead of a $150,000 midrange option that includes a van combined with a solid-walled trailer.

Games2U, which provides video games and mobile technology for children's parties, has sold 32 franchises in 12 states, and the brothers expect the business to expand its reach to 38 states in coming years, CEO David Pikoff said.



Eye-popping van travels with video games for hire

March 28, 2009 by By SANDRA BRETTING For the Houston Chronicle

When Eric Levis of The Woodlands cruises down a street in his eye-popping 24-foot van — bedecked with wraparound images of video game icon Mario of Mario Bros. and Andre Johnson of the Houston Texans — reactions range from smiles to outright stares.

Levis, 37, owns Houston franchise rights for Games2U, a mobile video game and laser tag business that travels to homes and businesses for birthday parties, corporate functions and the like.

...While Levis declined to provide his initial investment, the parent company says franchise owners can expect to spend $85,000 to $210,000, depending on which vehicle they choose, and the options.

...Jacqueline Kacen, a professor of marketing at the University of Houston’s Bauer College of Business, said anyone trying to establish a business in this market should make sure he or she is able to provide good customer value — “a good bang for your buck.”