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Articles and Videos Featuring Games2U In the National and Local Press

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Recent Headlines

Franchising Hot Spots

January 1, 2009 by By Sara Wilson, Entrepreneur Magazine - January 2009

Which franchise categories hold the most promise for 2009? We break it down and give you the first look.

The world of franchising is as dynamic as ever. Every year, new franchise concepts emerge, existing ones expand and opportunities abound for individuals interested in getting into business for themselves via franchising. The constant ebb and flow of franchising keeps us riveted year after year as we study the patterns revealed through our surveys and rankings. This year, we've uncovered eight franchising categories that hold promise for 2009. So sit down and hold on as we take a closer look at our top picks.

Party/event-related services: In troubled times, perhaps the best remedy is to throw in some fun and games. Franchises specializing in party entertainment and event planning are experiencing good times despite the down economy. Elite Trice, 34, and Benjamin Garland, 28, opened their Games2U franchise in Phoenix this past September and hit the ground running. By their first week in business, their franchise, which specializes in providing video game entertainment at corporate events, birthday parties and fundraisers, had already booked 78 events. "People will always spend money on entertainment, even in a down economy, especially when their children or charities are involved," says Trice, who plans to buy two more locations this year and projects year-end sales of $500,000.

Half of adults play video games, survey finds

December 8, 2008 by The Associated Press via the Dallas Morning News

 After a day of dirty diapers and Dora the Explorer, of laundry and homework time, when her four kids are finally asleep, Sarah Ninesling begins roaming the ruins of a post-apocalyptic Washington, D.C., fighting mutants to help save the survivors of a nuclear war. 

...People from all walks of life play, though younger adults are far more likely to play than seniors, proof that video games are mainstream entertainment for the generations that grew up with them. 
...Some 57 percent of respondents who had at least some college said they play games, compared with 51 percent of high school graduates and just 40 percent of people who have less than a high school education.

Games2U... Because Work Should Be All Fun & Games

September 30, 2008 by Entrepreneur Magazine

Imagine a game theater with flat screen HDTV's, flashing laser lights and booming surround sound, equipped with Xbox 360, Nintendo Wii and PS3 systems that are loaded with the hottest games… Now imagine all of that on wheels, in a completely outrageous, fully wrapped mobile video game theater with two additional outdoor screens and everything you need for a fast-paced game of outdoor laser tag! 

When the tricked-out Games2U truck and trailer or sleek new Mercedes Sprinter van pull up to the doorstep, people know the party is about to begin...

Mobile Gaming Theaters Pop Up at Birthday Parties

September 24, 2008 by Susanna Haynie at

Although video games and laser tag are a popular choice for kids’ parties, getting the kids to venues can be more hassle than it’s worth. Back in January, Texas-based Games2u stepped in to solve this problem with its mobile video game theatres—self-powered, climate controlled trailers that house X-Box 360, Wii and PS3 systems, enabling up to 24 players to compete head-to-head. For parents who’d rather see their children running around outdoors, the company’s Sprinter trailers contain a range of inflatable bunkers and laser guns to turn yards and fields into laser tag battlegrounds in an instant.


Game company’s business is a party

July 28, 2008 by Amanda Miller, Military Times

Thank an Austin, Texas-based company for what may be the coolest new business opportunity ever to hit the streets.

Brothers Stu and David Pikoff just began selling Games2U franchises this year. They’re responsible for 11 franchisees operating now or opening soon, and Stu Pikoff expects to wrap up another dozen-or-so deals in the next 60 days.

Q&A Wednesday: Games2U

July 9, 2008 by Austin Startup

This week’s Q&A Wednesday is with Games2U, an exciting new Austin-based company focused on creative entertainment.  What’s that have to do with Austin Startup?  Well, there actually is a lot of cool technology that goes into the company.  So, we sat down with David Pikoff to find out more about the company and what the future holds.

Games2U brings the entertainment to the people


The Games2U trucks and trailers are impossible to miss. Adorned with colorful video game imagery on all sides, they draw attention to themselves whether parked on the curb or driving down the highway at 60 mph.

Packed into the eye-catching truck/trailer combos are two of the most popular forms of kids’ entertainment: video games and laser tag. It is, as company co-founder and Austin native David Pikoff calls it, "business in a box," and Games2U brings the box directly to its customers.


Austin Company Brings Video Game Theater to You

May 8, 2008 by Austin News KXAN

AUSTIN, Texas (KXAN) -- Most children love video games, and now an Austin company has come up with an idea to put a spark in birthday parties.

Austinite David Pikoff and his brother started Games2U in January.

"We did a lot of research, we toured around the country, we looked at a lot of different concepts in and around the kid's entertainment segment, and we kind of pulled together different parts and pieces, and this is the net result," said Pikoff.

What they put together is a mobile game theater that comes to residents.

Startup Games2U brings the fun with mobile gaming station

February 29, 2008 by Sandra Zaragoza, Austin Business Journal

A new upstart with big franchise dreams has turned a customized 32-foot trailer into a temperature-controlled haven for Xbox 360, Sony Playstation 3 and Nintendo Wii lovers both young and old.

Games2U, a 2-month-old, Austin-based company, is like a high-tech video game arcade on wheels. Each mobile gaming theater is equipped with satellite television, HDTVs and outdoor screens. The unit accommodates up to 16 players inside, and up to eight additional players outside.

Inside the trailer, partygoers can play popular games, like Guitar Hero, Halo 3 and Call of Duty 4: Modern Warfare. The company has signed licensing agreements with the game manufacturers to use the games.

Although video games are the main attraction, the business also offers outdoor laser tag.

Games2U is the brainchild of entrepreneurial brothers David and Stuart Pikoff of Scottsdale, Ariz. Pikoff declined to disclose Game2U's startup costs, saying only that the business model attracted angel investment.

Four Points entrepreneur launches mobile gaming company

February 14, 2008 by Lynette Haaland, Four Points News,

A Four Points entrepreneur has launched a mobile video game theater company and is ramping up a nationwide franchise program.

Steiner Ranch resident David Pikoff rolled out Games2U LLC last month. Games2U is a company that will take the latest video games to any location in any weather conditions.

“At this stage we are in discussions with a lot of groups which will probably result in 30 to 50 franchised units on the road,” said Pikoff, who co-founded the company with his brother Stuart.

The Games2U customized trailer is filled with state-of-the-art electronics, including multiple 50-inch flat-screen HDTV displays and enhanced surround sound. Outside the trailer will be three systems: Xbox 360, Nintendo Wii and Sony PlayStation 3.